2012-08-08 9:31 am
Designed for those who want to run an ecommerce store, Shopify is a useful piece of software. There are lots of features about Shopify that are worth recommending, especially to those of us who don't have any experience with setting up websites. One of the features that stand out is a website wizard that walks you through the whole set-up process of your site, so that you don't miss out on anything important.
There are over 115 different templates to choose from, or if you wish you can even incorporate your own one. These templates can be customized, to make sure that you have a unique-looking website that stands out from your competition.
Another area that's worth talking about is the set of management tools available. Shopify ecommerce software solutions give you a centralized management dashboard, so that you have everything you need in one place. You can add details to each item listed in your inventory, along with images and descriptions using their store builder interface. The platform also organizes all of the information about your clients, so you can start focusing your marketing efforts more effectively. For example, it can help you filter a list of the individuals who have spent the most money in your shop, so you can use this list for email marketing or social media campaigns. You can also see who has visited your shop most recently, and where they come from.
Organizing your stock is easy with the products menu, which helps you rearrange your inventory when needed. The central navigation dashboard helps you with content management. Blogs are really important for marketing purposes these days, so you can manage your blog and integrate your content throughout the store easily with this central navigation tool. The overall layout for customers is professional, so they will feel confident making purchases.
The only con that I would mention is that it can take some time to get acquainted with all of the features that Shopify offers, so you will need to clear an afternoon to play around with it before you start really setting up your store. They do have a fair bit of information listed to help you navigate through their website, however, so you won't miss out on anything important to help you. The overall verdict for this software is that it is extremely useful for beginners, but it has enough advanced features to be of use to those who have more experience with ecommerce as well.